Type Brigade is Vancouver’s typography meetup.
The event will take place at the BCIT Downtown Campus:
- Doors open at 6:30pm.
- Talks begin at 7:00pm.
- Guests who wish to attend must register individually through the Meetup group.
Speakers
Jesse Shaw – Type in Movement
jesseshaw.ca
Jesse is the Senior Motion Designer at Rethink Design, where he crafts award-winning motion identities rooted in kinetic typography. With over a decade of experience bringing brand systems to life, his work has been recognized globally at Cannes, D&AD, ADCC, and the Webby Awards, among others.
Drawing directly from his work with iconic brands like KD and A&W, alongside collaborations with type foundries like OH no Type Co, Letters from Sweden and Dalton Maag, his talk explores how letterforms act as the structural and emotional blueprint for motion identities. He will demonstrate how designers can strategically align movement and typography to tell cohesive, compelling brand stories.
Isaías Loaiza – Bold Moves: Shifting Type from Letters to Branding
enigma.mx
What if a typeface could do more for a brand than simply give it a distinctive voice?
This talk explores how custom type can become an active part of a brand system: not just matching its personality, but expanding what the identity can do. Through real-world projects, we’ll look at typefaces that incorporate icons and emojis, unconventional variable axes that transform letterforms to match different messages and moods, and modular systems that turn type into patterns, textures, frames, and graphic elements.
Jaime Martínez – Value Becomes Brand: Building Identity from the Real Thing
enigma.mx
What makes a product truly different, and how can that difference shape its visual identity?
Using Glyphs’ brand positioning and visual identity as a case study, this talk walks through the fundamentals of positioning: identifying real competitors, uncovering a product’s real value, and understanding who cares about it most. We’ll then see how those strategic decisions directly shaped Glyphs’ new identity, from its visual language to a toolkit that turns real interface elements into brand assets, bringing its new positioning, “Create Fonts. Love the Process,” to life.
Sponsors and Partners
BCIT Digital Arts, Media and Design
bcit.ca/business-media/study/digital-arts
Design Vancouver Festival
designvancouver.org
Arcane Type Foundry
arcanetype.com
Kenneth Ormandy
kennethormandy.com
Accessibility Information
The event will take place on the 2nd floor of BCIT’s Downtown Campus, which is wheelchair accessible via an elevator from the main floor. Attendees with additional accessibility needs or questions can email alanna@typebrigade.com for assistance.
Code of Conduct
Type Brigade strives to create a welcoming, safe, and professional environment at all meetups. The team commits to this through its attendee, organiser, and speaker Code of Conduct.
