When we start as freelancers or studio principals, we all dream of booking premium clients who truly value our expertise and are willing to invest in our skills. But reality often hits hard—clients balk at our prices, and we find ourselves losing out to competitors. The question quickly shifts from “How do I land dream clients?” to “How do I just make ends meet?”

In today’s uncertain economy, many of us feel pressured to compete on price, whether we like it or not. But here’s the truth: when we’re not confident in our pricing, we tend to aim low. And even when we win projects, we end up frustrated because they take twice as long or scope creep makes them unprofitable. Sound familiar?

The problem starts with the wrong mindset. 

Instead of obsessing over “How much should I charge?”, we need to ask, “How much value can I bring to my clients?” Because if you’re competing on price alone, you lose—even when you win the job.

If you are a freelance creative, or run a boutique agency or studio, then watch this replay to discover:

• How to find the maximum value of a creative project in 15 minutes with a prospect — without asking “what’s your budget?”.
• The three unusual elements Ami includes in every proposal to justify fees of $5,000 – $24,000.
• How to reframe your relationship with clients so you can consistently beat your lower-priced competitors.