Thursday, June 27, 6pm
Elevator Strategy, 16 E 6th Ave
Getting Buy-In On Your Big Ideas
Secrets Of A Creative Director
Join Brian Krenzer at Creative Pulse on Thursday, June 27th
Have you ever had a brilliant idea rejected because the client didn’t understand it?
You know you nailed it—but you walk away frustrated and misunderstood…and your client does too.
And as you reel from the rejection, you think…is there a better way to get buy-in on your big ideas?
After twenty years in advertising and design, Brian Krenzer has had many big wins with brands like Playstation, Nutella, and Kinder Surprise.
…but he’s also had more ideas rejected than he can count.
He knows that gut-wrenching feeling you get watching one of your precious ideas die before it’s time.
It wasn’t until Brian started viewing his clients as partners in his ideas that something unexpected happened.
His clients began to believe in—and approve—his boldest ideas.
Wild ideas came to life, like cutting the head off Sugar Bear, the Nutella Spife, and a cheese-destroying rocket-powered hammer.
On June 27th, Brian will share his methods for encouraging clients to put faith in your most audacious ideas.
Freelancers, agency teams, and in-house creatives can attend this Talk + Social to discover:
- A framework for evaluating that you’re bringing the right ideas to your client.
- A checklist for how to set yourself up for success before you present your big idea.
- Recommendations for how to win the room when presenting your big idea.
Join us at Elevator Strategy for tasty beverages and pizza — and discover a better way to get buy-in for your big ideas.
Brian Krenzer | Creative Director, Art Director & Strategist
Brian has spent 20 years in the design and advertising industry, working in Chicago and Vancouver on brands like AT&T, Blackberry, Ferrero Rocher, Kinder Surprise, Nutella, Playstation, Sleeman, Tic Tac, and Destination British Columbia. He has worked with digital agencies in Canada and the United States; guiding incredibly talented teams to produce award-winning work.
June 27th, 2019
6:00pm: Doors open
6:30pm: Intros + housekeeping
6:45pm: Brian’s talk
7:35pm: Q+A, drinks, social
Space is limited; register now.
Organized by Creative Pulse
Creative Pulse is a volunteer-driven organization that provides unpretentious events for Vancouver’s commercial creatives.
Grab a drink with like-minded professionals, get inspired and find new collaborators!
No one turned away for lack of funds.
Sponsored by Elevator Strategy
Elevator Strategy is a full service, purpose-driven, Vancouver-based communications agency.