Join CSMPS as we deep dive the key brand elements including brand story, tone of voice, mission, vision, and tagline with Megan Riddell.
Date: Tues, April 15
Time: 5:30–7:30 pm
Location: Terminal City Club: 837 West Hastings Street
Join CSMPS for an in-person Brand Strategy Workshop facilitated by Megan Riddell, Copywriter and Brand Strategist.
In this 1-hour workshop, Megan will explain what a brand strategy is and demonstrate how you can create a brand strategy document for your company or organization. She’ll deep dive the key brand elements including brand story, tone of voice, mission, vision, and tagline.
You’ll come away from the session with a better understanding of your organization’s brand strengths and a better awareness of potential areas for improvement.
About the Presenter:
Megan Riddell, Brand Strategist & Copywriter, Scribe Copywriting
Megan Riddell is a Vancouver-based copywriter and brand strategist who specializes in creating brand identity for the spaces and places where we live, work, and play.
As the founder of Scribe Copywriting, she passionately guides architectural, engineering and construction firms and real estate developers through project launches and corporate rebrands. Her ability to formulate marketing strategy, develop brand identity, and distill complex ideas into straightforward messaging has allowed her clients to thrive and grow.
In addition to her brand strategy work, Megan also specializes in technical writing. She has crafted effective RFP and award submissions, directly resulting in clients being awarded new projects and being shortlisted for various categories.
