Thursday, Jan 25, 6pm
/Archive Digital, #200 – 97 E 2nd Ave
Enter from the alley behind Steel Toad Brewery
Creatives: How Much Should You Charge?
This Lesser-Known Pricing Formula Can Improve Your Profits In 2018
Join John Morton at Creative Pulse on Thursday, Jan 25th.
Can a flexible pricing strategy increase your profits without increasing your workload?
A big part of John Morton’s role at /Archive Digital is attracting and converting new clients to the agency.
But it wasn’t until he started experimenting with a client-driven approach to pricing that something unexpected happened.
He was able to charge clients more money—without losing conversions—in a way that made clients feel more satisfied with their investment.
On Jan 25th, John will share this value-driven pricing strategy for creative services.
Freelancers, agency owners, and account managers can attend this Talk + Social to discover:
- How traditional pricing methods work against you and your clients
- John’s conversational approach for uncovering how much a prospect will pay
- How to use a value-driven pricing strategy with your next client
Join us at /Archive Digital (behind Steel Toad Brewery) for tasty beverages and pizza—and discover a better way to price creative services.
John Morton – Director of Sales and Marketing at /Archive Digital
John started his first company when he was 16 — FluidArt Management. A boutique music management company that leveraged social media and digital strategy to introduce bands to relevant communities online. FluidArt enjoyed a successful 4 years of business before John transferred his skills to advertising and digital marketing.
It was after working on large brands like Toyota, and meeting his partner Ray Torressan, that John started helping traditional and underperforming organizations transform themselves into digital leaders and truly helping them meet their business goals using technology and strategy.
John is an advocate of value-based pricing. He thinks that everyone who works in design, creative, and tech under-price themselves.
Jan 25, 2018
6:00pm: Doors open
6:30pm: Intros + housekeeping
6:45pm: John’s talk
7:35pm: Q+A, drinks, social
Space is limited; register now.
Organized by Creative Pulse
Creative Pulse is a volunteer-driven organization that provides unpretentious events for Vancouver’s commercial creatives.
Grab a drink with like-minded professionals, get inspired and find new collaborators!
Venue & Refreshments by /Archive Digital
/Archive Digital transforms traditional businesses into high-performing digital leaders.