Margherita Porrà
Founder & Creative Director, arithmetic

Margherita Porrà, founder and creative director of ARITHMETIC, recipient of over forty-five design awards, including nine
PENTAWARDS is celebrated for her innate talent in synthesizing the unspoken feeling needs of humans, their behaviors, and
market data into an aesthetic harmony, which resonates to create change. She is a driving thought leader in the human-centric
branding process where human and soul-based needs come first (where people are not abstracted to simply “consumer” and
relegated to data points). Porrà’s work connects human feelings to the outward expression of a brand, stripping away the clutter of
marketing jargon to create an offering which is rich in honesty and emotion.

It is her belief that once we can connect as humans, we have a chance to engage each other’s help in healing our earth. Porrà
has spent her twenty-year plus design career deeply aware of dwindling resources, feeling it in her bones and in a panic for
change. She leads the ARITHMETIC team in investing in research for alternative packaging materiality and manufacturing partners,
continually asking the uncomfortable questions, and changing personal behavior to understand what is involved to incite change in
others. By extension, and in action, she is actively redefining what the luxury category is. In her vision, the new luxury is sustainable,
inclusive, values-led with room for independent businesses making quality goods, thoughtfully. The new luxury is wellness for
humans and the earth. It is craftsmanship. It is honest. The new luxury swaps exclusivity for connection.

Among the honour of over forty-five awards, the highest honours are the recipient of nine PENTAWARDS, the inaugural DIELINE
Sustainability Award, the AACE award, the Canadian Design Exchange Museum Emerging Graphic Designer of the Year and the
recipient of the Tokyo Type Directors Club. Her design work has been published countless times in the Dieline, Taschen’s the
package design book, Victionary, Applied Arts Magazine, IDN Magazine, and Wallpaper. She has been on the jury for the DIELINE,
Applied Arts and now, PENTAWARDS.