The Secret To Building Strong Relationships Between Strategists & Creatives | Case Studies + Social at Rethink Communications

Thursday, Oct 24th, 6pm
Rethink, #700-470 Granville St., Vancouver, BC, V6C 1V5

Join APG Vancouver and Creative Pulse on Thursday, Oct 24th

Adam Collins

Adam’s international insights and strategy career spans 20 years. He has run the gamut of agencies from A-Z : Ammirati Puris Lintas, Cossette, Grey, Leo Burnett, McCann, Sapient, TAXI, Zig and Zulu Alpha Kilo. His passion is helping teams intimately understand the people they are designing for through creative research. Career highlights include a coast-to-coast bar-crawl interviewing beer drinkers for Molson and steeping himself in Hogwartian fan culture for JK Rowling’s Pottermore.

Adam’s strategy work has been recognized through numerous awards including a CASSIE for Best Insight and 3 Cannes Gold Lions. He was a founding board member of the Account Planning Group in Canada. Today, Adam carries two business cards. He continues to lead all things planning as VP, Head of Strategy at Cossette Vancouver. Beyond, Adam offers qualitative research services to clients through his independent consultancy, Handmade.

Katie Ainsworth 

Katie is an award-winning writer and creative director with over 20 years of experience in world-class agencies including BBDO, TBWA, Y&R, Rethink, GREY and Cossette. She has created or overseen memorable and effective campaigns for major national brands, local start-ups, as well as for numerous not-for-profit organizations. With the ability to bring strategies to life in honest and unexpected ways, she has earned industry accolades from The One Show, Communication Arts, The ANDY Awards, The Marketing Awards, Applied Arts, ADCC Awards, Graphis and more. Katie has a BA in European History and Germanic Studies from the University of Victoria. The current state of her German is schrecklich. (Translation: terrible.)

Annabelle King 

Annabelle has 18 years of experience in marketing agencies in Ireland & Canada and set up her own storytelling business a year ago. She uncovers stories for brands and designs digital storytelling plans to bring them to life. She’s a natural-born storyteller and looks for unique ways to tell brand stories. She united a community of whisky-loving influencers to launch Bearface Whisky, increased loyalty of Coors Light drinkers through a gaming app that rewarded them with beer, helped Kinder Bueno connect with Canadian millennials and crafted a story that helped a local start-up secure scale capital.

Brian Krenzer

Brian has 20 years of experience in advertising agencies in Canada and the United States and is now delivering smarter creative as a freelance creative director. He has led global brands, built incredibly talented teams, and produced award-winning digital experiences that get results. He leads with a no-ego, data-fueled approach to digital marketing, blending strategy and creative. He’s engaged millions with the click of a single smart-assed button, decapitated an iconic brand mascot, brought a talking cookie to Grey’s Anatomy, and helped bring innovation to breakfast with the invention of the Nutella Spife.

Greg Kieltyka

Greg graduated from BCIT’s Marketing Communications program, where he completed a nine-week internship as an account coordinator. Between his schooling and his short-lived accounts experience, Greg unknowingly built the foundation for what would soon become an awarded career in creative. Armed with a solid understanding of strategy and budget estimates, he has since spent 6+ years as a copywriter, moving between McCann Vancouver, Camp Pacific (formerly Dare) and now Rethink. Greg has applied his unique brand of creativity on brands such as Heinz Ketchup, Molson Canadian, A&W, GM, Honda, Cathay Pacific, Destination British Columbia, Shaw, Coast Capital Savings and the Vancouver Canucks. Greg has been recognized at a handful International and Canadian shows.

Sam Massooleh

While studying at the UBC Sauder School of Business, Sam and a few of his friends pulled a stunt in an attempt to get Drake to perform at the University’s year-end concert, and in the process became the #1 trending topic on BuzzFeed for a solid 15 minutes. Drake didn’t end up coming, but the stunt impressed people at Rethink enough to give Sam an internship. Since then, he has cycled around accounts and digital roles at the agency, finally landing on the strategy team on multiple brands like BC Hydro, Coast Capital Savings, Granville Island Brewing, London Drugs, and Foundry. Sam also authored 3 silver-winning Effie case studies in this year’s competition for Rethink’s work on A&W, documenting the success of the Better Ingredients and the recent Beyond Meat campaign.

No one turned away for lack of funds.