The Secret To Building Strong Relationships Between Strategists & Creatives | Case Studies + Social at Rethink Communications

Thursday, Oct 24th, 6pm
Rethink, #700-470 Granville St., Vancouver, BC, V6C 1V5

Join APG Vancouver and Creative Pulse on Thursday, Oct 24th

The relationship between a Strategist and a Creative is a powerful thing. 

Together they can elevate an ad to art—and turn an idea into something inspiring and impactful.

But what makes these pairings work?

Find out what happens behind the scenes on Thursday, October 24th at a joint event between APG Vancouver and Creative Pulse.

Three strategist-creative duos will take the stage and share insights on how they created a strong working relationship that resulted in exceptional work.

This is an event that agencies, freelancers and in-house professionals will find valuable. Attend this Panel + Social to see:

  • Cossette’s VP Head of Strategy, Adam Collins, and Executive Creative Director, Katie Ainsworth, take us through some of the work they’ve done for Curling Canada.
  • Annabelle King and Brian Krenzer deconstruct how two independents from different backgrounds collaborate effectively by leveraging the power of stories.
  • Rethink’s Greg Kieltyka and Sam Massooleh prove that strong strategy-creative relationships deliver great work at every level. They will share how they made a mental health centre intriguing to a notoriously disinterested audience: teenage boys.

Join us at Rethink Communications for tasty beverages and pizza — and discover a better way to blend creativity and strategy.

Oct 24th, 2019

6:00pm: Doors open
6:30pm: Intros + housekeeping
6:45pm: Featured Speakers and Q&A
8:00pm: Q+A, drinks, social

Space is limited; register now.

Adam Collins

Adam’s international insights and strategy career spans 20 years. He has run the gamut of agencies from A-Z : Ammirati Puris Lintas, Cossette, Grey, Leo Burnett, McCann, Sapient, TAXI, Zig and Zulu Alpha Kilo. His passion is helping teams intimately understand the people they are designing for through creative research. Career highlights include a coast-to-coast bar-crawl interviewing beer drinkers for Molson and steeping himself in Hogwartian fan culture for JK Rowling’s Pottermore.

Adam’s strategy work has been recognized through numerous awards including a CASSIE for Best Insight and 3 Cannes Gold Lions. He was a founding board member of the Account Planning Group in Canada. Today, Adam carries two business cards. He continues to lead all things planning as VP, Head of Strategy at Cossette Vancouver. Beyond, Adam offers qualitative research services to clients through his independent consultancy, Handmade.

Katie Ainsworth 

Katie is an award-winning writer and creative director with over 20 years of experience in world-class agencies including BBDO, TBWA, Y&R, Rethink, GREY and Cossette. She has created or overseen memorable and effective campaigns for major national brands, local start-ups, as well as for numerous not-for-profit organizations. With the ability to bring strategies to life in honest and unexpected ways, she has earned industry accolades from The One Show, Communication Arts, The ANDY Awards, The Marketing Awards, Applied Arts, ADCC Awards, Graphis and more. Katie has a BA in European History and Germanic Studies from the University of Victoria. The current state of her German is schrecklich. (Translation: terrible.)

Annabelle King 

Annabelle has 18 years of experience in marketing agencies in Ireland & Canada and set up her own storytelling business a year ago. She uncovers stories for brands and designs digital storytelling plans to bring them to life. She’s a natural-born storyteller and looks for unique ways to tell brand stories. She united a community of whisky-loving influencers to launch Bearface Whisky, increased loyalty of Coors Light drinkers through a gaming app that rewarded them with beer, helped Kinder Bueno connect with Canadian millennials and crafted a story that helped a local start-up secure scale capital.

Brian Krenzer

Brian has 20 years of experience in advertising agencies in Canada and the United States and is now delivering smarter creative as a freelance creative director. He has led global brands, built incredibly talented teams, and produced award-winning digital experiences that get results. He leads with a no-ego, data-fueled approach to digital marketing, blending strategy and creative. He’s engaged millions with the click of a single smart-assed button, decapitated an iconic brand mascot, brought a talking cookie to Grey’s Anatomy, and helped bring innovation to breakfast with the invention of the Nutella Spife.

Greg Kieltyka

Greg graduated from BCIT’s Marketing Communications program, where he completed a nine-week internship as an account coordinator. Between his schooling and his short-lived accounts experience, Greg unknowingly built the foundation for what would soon become an awarded career in creative. Armed with a solid understanding of strategy and budget estimates, he has since spent 6+ years as a copywriter, moving between McCann Vancouver, Camp Pacific (formerly Dare) and now Rethink. Greg has applied his unique brand of creativity on brands such as Heinz Ketchup, Molson Canadian, A&W, GM, Honda, Cathay Pacific, Destination British Columbia, Shaw, Coast Capital Savings and the Vancouver Canucks. Greg has been recognized at a handful International and Canadian shows.

Sam Massooleh

While studying at the UBC Sauder School of Business, Sam and a few of his friends pulled a stunt in an attempt to get Drake to perform at the University’s year-end concert, and in the process became the #1 trending topic on BuzzFeed for a solid 15 minutes. Drake didn’t end up coming, but the stunt impressed people at Rethink enough to give Sam an internship. Since then, he has cycled around accounts and digital roles at the agency, finally landing on the strategy team on multiple brands like BC Hydro, Coast Capital Savings, Granville Island Brewing, London Drugs, and Foundry. Sam also authored 3 silver-winning Effie case studies in this year’s competition for Rethink’s work on A&W, documenting the success of the Better Ingredients and the recent Beyond Meat campaign.

Co-Organized by APG Vancouver

The APG Canada is an independent, not-for- profit organization led and supported by Canada’s top planning practitioners. We are dedicated to elevating the calibre of Canadian planning across the country as well as increasing its influence both in Canada and abroad

Co-Organized by Creative Pulse

Creative Pulse is a volunteer-driven organization that provides unpretentious events for Vancouver’s commercial creatives.
Grab a drink with like-minded professionals, get inspired and find new collaborators!

No one turned away for lack of funds.

Sponsored by Rethink Communications

Helping is what the Rethink culture is all about. We’re a naturally collaborative bunch who know how to come together and get things done. We believe in sharing, giving back, working hard and playing nice.